Specific Design Marketing Pieces
The Request
Creating unique brochures is one of the most important duties in Colliers as a Senior Graphic Designer. Usually brokers provide property details and photos for each project and my job is to use those materials and create an attractive and informative brochure. For larger properties, I was allowed to create an art style for it.
The Story
Clients of this property wanted a more suitable design for the building while keeping the color that they used before. The marketing package included pictures, data, maps, and charts.
This project started with the company’s standard design because the property photos were not available. However, the broker was not satisfied with the design, so I did a complete redesign without additional materials.
The property was being resold after 7 years and its brochure needed a complete redesign. I was informed by the broker that the facility was designed for medical devices and R&D companies, so I created a clean design using elements that were had more technological aspects.
End Result
All 3 brochures were well received. . With the art style that I created for them, we were able to use them for other marketing campaigns for the same property.