Product Launch
The Request
I helped Onyx Healthcare USA launch a new product to the market by: doing social media marketing, trade shows, creating a promotional web page, submitting the product for awards, sending out eblasts, and creating video content
The Story
We came up with a road map for this product launch. It first debuted in the HIMSS trade show and I made sure it was the main focus of the booth.
The product’s debut in the booth came with a promotional video highlighting the product’s features. I created the video with Adobe After Effects.
Video link :https://youtu.be/9ceUFMhII3I
The product also had its own page on the company’s website. I designed the web page with neutral colors and incorporated a lot of product pictures to keep the viewers entertained.
We selected industry focused publishers to publish press releases and ad pages that were designed by me.
A couple of hospitals and healthcare facilities contacted Onyx Healthcare USA for direct installation with testing. This became the most important case study for Onyx Healthcare Inc. and the headquarters sent engineer support from overseas to learn from this case.
Onyx Healthcare Smart Connected Hospital Video:
https://youtu.be/DBMjiWqz3zY
With all the success, we decided to submit the product and some case studies for a number of awards as a finale for the launch and we won 5 out of 7 nominations.
End Result
The product was one of a kind and with the successful launch, it became the most expandable solution from Onyx Healthcare. It was so successful that our competitor came to our booth to inspect our product and created their own version of the product.
