Corporate Branded Booklet
The Request
A group of brokers wanted to create a transaction booklet to showcase their transaction process to their client.
The Story
I was given creative freedom on this project. I chose images that represent the local market of Bay Area. After many rounds of editing, we printed the first version.
We consulted with the Northwest regional marketing manager for the next update on the booklet. The manager guided the brokers on which content to focus on. Meanwhile, I started to incorporate the company’s visual guidelines and styles into the booklet.
After extensive research on in-house marketing materials, I came up with a design which used stock images that represent real estate and professional businesses. I incorporated the company’s approved font and color as well.
End Result
The booklet was a big hit. Other broker teams wanted a similar booklet for their use and my booklet was turned into a template for corporate usage.